Leicester City Confirms Parimatch As Training Wear Partner

International betting and technology company Parimatch has been confirmed as Leicester City’s new Official First Team Training Wear Partner ahead of the 2020/21 Premier League campaign.

Cyprus-based Parimatch will see its branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season.  Branding will also be visible on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.

Parimatch connects traditional and emerging markets with a betting platform and is one of the most popular operators within the CIS region.  It will shortly be launching a new site specifically created for customers in Great Britain.