Laureus Sport for Good is Global Charity Partner of 2021 Castle Lager Lions Series

The British & Irish Lions and SA Rugby have announced Laureus Sport for Good as Global Charity Partner of the 2021 Castle Lager Lions Series.   

Since its launch by Nelson Mandela in 2000, the vision of Laureus Sport for Good has been to use sport as a powerful, accessible and cost-effective tool to help children and young people overcome violence, discrimination and disadvantage in their lives.

As the first ever Lions Series Global Charity Partner, Laureus Sport for Good will raise funds to support rugby-based community sports programmes in Britain & Ireland, South Africa and Japan which tackle social issues facing young people.

The one-year partnership, which will dovetail the existing official charities of the Lions and SA Rugby, sees both organisations support the charity’s important work by allowing Laureus to utilise its digital platforms for promotional purposes, as well as access to the Lions and Springbok squads, Lions legends and 2021 Tour memorabilia for fundraising.

Laureus Sport for Good currently supports more than 200 programmes in over 40 countries that use the power of sport to transform lives. Over the last 21 years, Laureus Sport for Good has raised more than €150m for the Sport for Development sector and, together with its partners, reached and helped change the lives of more than six million children and young people.