Land Rover Starts Road To Rugby World Cup 2011

With under three months to go until Rugby World Cup 2011 kicks off in New Zealand, Land Rover, as the Official Vehicle, has delivered its fleet of special Rugby World Cup 2011 vehicles to the country in preparation for the Tournament. As Official Vehicle of Rugby World Cup 2011, Land Rover will supply vehicles to the organisers, teams and officials.

The vehicles will be specially customised with Rugby World Cup 2011 branding, RWC 2011 number plates, and commemorative badging to promote the association throughout New Zealand.

John Edwards, Global Brand Director, Land Rover said: “Land Rover’s sponsorship of Rugby World Cup marks a significant development in the partnership between Land Rover and Rugby. Land Rover is proud of its heritage within the sport and is pleased to extend its support on a global basis. The five year agreement with RWCL, which includes becoming a Worldwide Partner for Rugby World Cup 2015, will enable Land Rover to engage with customers, staff and Rugby fans all around the world, as well as in the host countries of New Zealand and England.”

Land Rover’s support of RWC 2011 and RWC 2015 builds on the company’s well-established, long term relationship with rugby. Land Rover was Official Vehicle of the British and Irish Lions on their 2005 and 2009 tours to New Zealand and South Africa.  In the UK, Land Rover has been Official Vehicle of both England Rugby and Premiership Rugby since 2002, and is committed to developing the grassroots of the Game through the Land Rover Premiership Rugby Cup, a nationwide tournament for under 11s and under 12s. They were also the Official Vehicle of the final phase of the Top 14 Orange in France and Emirates Airline Dubai Rugby Sevens 2010.