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Agency WeAreFearless. has recently launched a new global campaign with Kia and the Australian Open campaign featuring Kia's athlete ambassador Rafael Nadal. The campaign is part of Kia's wider brand campaign #MovementThatInspires. The global all-digital campaign invites creatives and tennis fans alike to join the 'world's most innovative tennis rally' with Nadal. The Kia brand is also using the campaign to celebrate its 20 year partnership with the Australian Open.