Kia Motors Sign Title Sponsorship Deal For Women’s Cricket Super League

The Women’s Cricket Super League which starts this summer will be named the Kia Super League after the car manufacturer agreed a two-year deal to further support the game as the title sponsor of the competition.

The new partnership represents the first ever standalone title sponsorship for a domestic women’s cricket competition in England.  Under the terms of the agreement, Kia will receive a range of sponsorship and marketing rights, including in-ground activation at all 15 of the Kia Super League group matches this summer, and on finals day at the Essex County Ground on Sunday 21st August.

ECB Director of England Women’s Cricket, Clare Connor, said: “Kia has an extensive, global association with sport and major sporting events, and we are looking forward to working with them to ensure that we drive the profile of this new competition.

“The backing that Kia has given to the England women’s team since coming on board as an official partner in 2014 has been brilliant.  I am confident that this level of support will be emulated through the new Super League sponsorship.

Paul Philpott, President and CEO of Kia Motors (UK) Ltd, commented: “We are very happy to expand on our sponsorship of women’s cricket in England. Being able to support the game at a domestic level through the Kia Super League helps to ensure the future of the women’s game in this country and provide opportunities for up and coming players. 

“Kia has been supporting cricket in England on many levels since 2011, from the grassroots through to the national women’s team.  Our sponsorship of the game is smashing boundaries, particularly for the ongoing professionalism of women’s cricket.”