Johnny Vegas Signed As LeoVegas.com Brand Ambassador

Mobile casino LeoVegas.com has teamed up with actor and hero, Johnny Vegas, for its new TV campaign. The partnership was brokered between independent sports & entertainment marketing agency, CMSeven and the Independent Talent Group.

The mobile casino’s new TV ad will be an extension of its ‘Find play in the everyday’ campaign. Shown on mainstream channels including ITV and Channel 4, the on-screen relationship between Leo and Johnny has a natural one-upmanship, with the lion portrayed as the cool, suave and sophisticated ambassador and Vegas as the clumsy newbie.

Shenaly Amin, UK Country Manager, said: “Johnny’s comedic background adds a different dimension to the marketing campaign and he’ll definitely help us take the gaming scene to another level.”

The “Two Brand Ambassadors” theme will also be reflected in other areas of LeoVegas’ marketing and social media activity.

Alexander Neasham, CMSeven, commented: “We're thrilled to have worked with LeoVegas and the Independent Talent Group in securing this exciting new partnership and look forward to watching the relationship between the “Two Brand Ambassadors” develop over time."