John West becomes protein partner of ParalympicsGB

John West has a four-year deal to become exclusive protein partner of ParalympicsGB. This long-term partnership aims to bring to life the brand’s Eat Strong, Go Strong message and amplify John West’s protein credentials

Mike Sharrock, Chief Executive at ParalympicsGB, said: “Healthy nutrition is one of the most important aspects of health and wellbeing for athletes. With John West as our official protein partner for the next four years, we now have protein expertise at hand that will make our athletes go strong and enable us to underline how crucial nutrition is to support a healthy lifestyle.” 

Paul Stephenson, Managing Director John West Foods, said: “As the Paris 2024 Games approach, we’re proud to step up and reaffirm our support for positive nutrition as a living legacy for generations to come. The physical and mental determination of Paralympians is an inspiration for us all, and in our new partnership with ParalympicsGB we will support the team with natural protein that will help them achieve their goals.”