Jockey Club and Jaguar Agree Groundbreaking Partnership

The Jockey Club, the largest commercial group in British horseracing, today announced that it has entered into a commercial partnership agreement with Jaguar for the automotive brand to become its first ever Official Partner.

The new partnership will see Jaguar showcasing its range of cars and providing VIP transport at The Jockey Club’s Aintree, Epsom Downs and Newmarket Racecourses.

The agreement also provides Jaguar with use of The Jockey Club brandmarks and the category designation ‘Official Automotive Partner of The Jockey Club’; branding slots on-course and online; the ability to offer ‘money-can’t-buy experiences’ for customers and stakeholders; and promotion in The Jockey Club’s marketing and communications materials.

Commenting on the new partnership, Simon Bazalgette, Group Chief Executive, The Jockey Club, said: “Like Jaguar, our commitment to quality and innovation is second to none, and we’re excited about what we can achieve through this partnership for the good of racing.”

Geoff Cousins, Managing Director of Jaguar UK, explained: “This initial one-year deal sits within an overall sports strategy to encourage reappraisal of Jaguar by new customer groups. We are very proud of our current product line-up and look forward to working with The Jockey Club to encourage race goers to get close to the XF, XJ and XK.”

Simon Bazalgette told the Bulletin that The Jockey Club was encouraging a new level of partnership: “Racing has traditionally viewed its commercial partnership opportunity in terms of race sponsorships. As a sport we’ve been highly successful, as those deals offer partners excellent value and a strong platform to build their brand and entertain customers.

“Today we are embracing a new level of partnership, which we believe will prove attractive to UK and international organisations. Brands now have an opportunity to gain value from association with the heritage, leadership and innovation The Jockey Club is recognised for, while capitalising on the growth potential of Britain’s second most attended sport.”