Jim Bruce-Ball Joins Professional Sports Group As Head Of Communications & Content

Sports marketing agency, Professional Sports Group (PSG) has appointed Jim Bruce-Ball  as Head of Communications & Content. He will work across the business in the UK and internationally.

Jamie Cunningham, CEO of PSG, commented:  “Jim brings a wealth of experience across the sports industry, with unrivalled knowledge of the traditional and new media landscape, and understanding of creating and owning great content. In this age, content is king, and Jim’s expertise will enable us to inspire, create and deliver for our clients.”

PSG has offices in the UK and Abu Dhabi. PSG has been The Boat Race’s exclusive sponsorship and communications agency since 2011 and has helped the event move to gender parity in 2015.  The agency has worked with global brands in golf such as Titleist, FootJoy and Troon Golf for over a decade, has represented top Olympic athletes including Sir Matthew Pinsent, Chad le Clos and the Brownlee brother and created events such as the Brownlee Tri, the Abu Dhabi Solar Challenge, the Abu Dhabi Swimming Festival, ADNIC Yas Run & the Dolphin Energy Doha Dash.