International Paralympic Committee appoints consultant Jonathan Neill to develop new commercial strategy

The International Paralympic Committee (IPC) has brought in consultant Jonathan Neill to develop a new commercial strategy for the organisation.

Working with key stakeholders of the IPC, Neill will be responsible for developing and finalising the strategy that will sit outside of the existing The Olympic Partner (TOP) Programme and cover grassroots Para sport through to World Championship level.  With growing corporate interest in inclusion, the IPC is looking to engage partners in the burgeoning Para sport market.

Having previously worked in a variety of agency, brand and rights holder roles, including most recently as Head of Sponsorship Partnerships at Barclays, and Commercial Director at the Rugby League World Cup, his remit includes developing the commercial positioning, narrative, sales proposition and activity.

Jonathan Neill said: “The IPC is an organisation that I have admired for many years. Its events create a more inclusive world and underline the positive impact that sport can have on society. We’ll be demonstrating the role that brands and business can play in continuing those efforts, and meeting mutually beneficial objectives via partnerships.”

Mike Peters, IPC Chief Executive, added: “More and more organisations are making disability an important part of their inclusion strategy. The IPC knows that Para sport has the power to transform societies and we believe there is strong opportunity for growth in the partnership sector. We are excited to have Jonathan working with us to develop an exciting proposition.”