Instant Cash Provider The Money Shop Sponsors Raymond Van Barneveld

Instant cash provider The Money Shop has signed up to become one of darts player Raymond Van Barneveld’s official sponsors. As well as giving The Money Shop a prime location on the front of Raymond van Barneveld’s official playing shirt, the deal also provides the short term lender with a portfolio of rights through which to drive additional awareness and customer engagement.

Andrew Bryan, marketing director for The Money Shop, said: “Sponsoring Raymond presents a fantastic opportunity for The Money Shop to generate high levels of brand awareness. The support that darts, and Raymond, gets is huge and we look forward to working with him over the next four months .”

Raymond Van Barneveld will wear The Money Shop logo on his playing shirt during all matches in the 2011 Premier League of Darts.