Infront Sports & Media Signs Tissot For China’s Basketball League

Infront Sports & Media, marketing partner of China's CBA Professional Basketball League, has secured Swiss watch brand Tissot as Official Timekeeper of the CBA League. The long-term agreement between CBA and Tissot starts now and will go on for the next five years, covering all games of the CBA League, including the play-offs and the hugely successful annual CBA All-Star Game.  

Basketball is the most popular televised sport in China, with every CBA League game shown with as many as 417 games from November to April. At the end of last season, the games totalled 1,015 hours of live signals, 41 editions of Daily Summaries totalling 20.5 hours of programmes. The last match alone reached an audience of 191 million television viewers in China.