InCrowd Partners With Sky Sports In ‘Road To Moscow’ World Cup Predictor Game

Sky Sports and fan engagement & sponsorship activation platform InCrowd have developed an interactive World Cup predictor game to run between the end of the domestic season and beginning of the World Cup to drive pre-tournament interest levels.

Super 6 is part of the match day experience for fans up and down the country and with the regular season finishing on Sunday, Sky Sports needed to maintain fan engagement for the build up to the World Cup in June. The ‘Road To Moscow’ Predictor will allow fans make predictions and compete in head to heads and mini-leagues as well as going up against the panelists from Sky Sports Soccer Saturday who are also participating in the game. The game will also be offering a £5,000 prize to the winner with the most correct predictions.

InCrowd’s John O’Connor says “The ‘Road To Moscow’ game we have developed with Sky Sports will enhance the event by giving fans an opportunity to test their predictive skills against each stage of the tournament and against other fans, driving engagement and giving the audience the chance to be a part of every single game.”

Fans will be able to download the app from the App Store and Google Play and will also have the opportunity to play via the Sky Sports and Sporting Life websites. SkyBet will be the advertising partner for the game and Sky Sports has also worked closely with their partner to incorporate promotion of ‘Road To Moscow’ within the SkyBet app. 

David Gibbs, Digital Director at Sky Sports, says “Sky Sports and SkyBet are excited about this new venture with InCrowd and the opportunities it presents in the development of other pre-tournament games around future marquee sporting events, driving awareness and actively encouraging audience engagement and participation.”