IMG hires David Collins as Senior Vice President and Managing Director, MENA.

David Collins, who brings more than 20 years’ experience at the forefront of the sports marketing industry and has spent the last decade working in the Middle East, joins the Endeavor-owned company this month and will be based in Dubai, UAE. He most recently served as Wasserman’s SVP, Head of Growth and Development, EMEA, and prior to that, was responsible for launching Wasserman’s Middle East business in 2014.

During his time in the Middle East, David played a key commercial role in establishing golf’s Race to Dubai, assisted Emirates NBD on its Expo 2020 Dubai partnership, and launched Abu Dhabi’s first elite-level women’s professional sports event with the Ladies European Tour.

In addition to managing the regional team, Collins will oversee and be responsible for driving IMG’s MENA events and global partnerships business, which includes the Mubadala World Tennis Championship, Lusail Winter Wonderland and the Arab Gulf Cup. He will report into Robbie Henchman – President of Global Partnerships for IMG Events, IMG Media and On Location. 

Prior to Wasserman, Collins held senior roles at WSM Communications, Leisurecorp (part of Dubai World), and Octagon.