IMG Arena secures data distribution partnership with 19 European football leagues

Sports content and technology business IMG Arena has been appointed as official fast betting data partner for 19 European football leagues and 44 competitions including top and lower tiers of domestic leagues, domestic cups, super cups and women’s football competitions. IMG Arena will capture live game data in stadia from over 8500 matches a season and distribute it to hundreds of licensed sportsbook operators around the world in under a second.

The deal with the leagues was secured following a competitive tender process that was supported by the Association of European Professional Football Leagues (The European Leagues) and will run from the 2022/23 or 2023 seasons.

Leagues included are: Austrian Bundesliga, Belgium Pro League, Czech League Football Association, Danish League, Finnish Football League Association,

DFB (on behalf of 3. Liga and FLYERALARM Frauen-Bundesliga), Super League Greece, Israeli Professional Football League, Professional Football League of Kazakhstan, Latvian Optibet Virslīga, Dutch Eredivisie, Dutch Coöperatie Eerste Divisie, Norwegian Professional Football League, Liga Portugal, Romanian Professional Football League, Serbian Super Liga, Slovak Fortuna Liga, Föreningen Svensk Elitfotboll, Swiss Football League.

Jacco Swart, Managing Director of The European Leagues said: “The new cooperation marks a continuation of our strategy to help our members manage both the integrity and growth of the competitions they organise in a rapidly evolving sports data landscape.”