IMG Appointed Official TV Partner to Volvo Ocean Race

Global production and distribution company IMG Media is confirmed as official television partner to the Volvo Ocean Race 2011-12.  “Our ambition is to create ‘event’ television that becomes ‘appointment to view’,” says Adam Binns, Director of Television for the Volvo Ocean Race. “A mix between live, highlights, short form and news programming will enable us to strike the right balance between the offshore ‘DNA/essence’ of the race, and made-for-television spectacles such as the in-port races.” 
A raft of programming will be produced and distributed by IMG including a series of ‘Golden Moments’ showcasing the greatest footage in the 37-year history of what is the world’s premier ocean race.  Live video conferences, daily and weekly news updates will also be broadcast worldwide.