The Hundred Team Partner KP Snacks launch Everyone In campaign

Official Team Partner of cricket’s new 100-ball competition, The Hundred, KP Snacks, have launched their new campaign, Everyone In – an easy-to-use digital platform offering fun ways for families to get active this summer through cricket, alongside video content with some of the male and female stars of The Hundred.

The Everyone In Hub aims to inspire parents and children to get involved with cricket. The hub also hosts a free prize draw to win tickets to The Hundred final.

KP Snacks will be partnering with the Co-op to give away bats and balls to inspire more families to try the game. Starting in Manchester in 2021, then rolling out more widely. Everyone In is now live at everyonein.co.uk.