HSBC Sponsors British & Irish Lions Tour On Sky Sports

HSBC will be the official broadcast sponsor of the British & Irish Lions Tour to Australia this summer on Sky Sports.The Tour will be the fifth shown exclusively live by Sky Sports since 1997, with all ten matches screened live across TV, mobile, online and tablet devices. 

HSBC will receive branded opening, closing and centre breaks during all matches, repeats, highlights and support programming. Activity across skysports.com will comprise of a permanent HSBC headline on Lions Tour pages including sponsored Lions video clips within the website. On the Sky Sports mobile app, HSBC will sponsor the rugby union sections throughout the tour period.

David Shore, Sky Media’s Head of New Business, said of the deal: “As principal partner of The British & Irish Lions, it makes perfect sense for HSBC to extend its association to our multiplatform coverage. The broadcast sponsorship will enable HSBC to reinforce its partnership to viewers in home and on the move and we are delighted to have secured them.”

Giles Morgan, Global Head of Sponsorship & Events, HSBC added: “The British & Irish Lions Tour to Australia is an extremely important sponsorship for the bank. We're delighted to be the first Principal Partner to renew their association for two consecutive Tours and this multi-channel partnership with the official broadcaster is a key part of our sponsorship engagement activity with our UK customers."