Honda Racing Appoints Slingshot Sponsorship

Super bike team Honda Racing has appointed Slingshot Sponsorship to manage its commercial rights into the 2017 season.  The agency will handle all commercial rights and partner opportunities, ahead of the 2017 British Superbike season.

The Louth-based Honda Racing BSB team signed BSB’s only female competitor, Jenny Tinmouth, who joined the team in 2015. 

Team-mates Jason O’Halloran and Dan Linfoot, both occupying the BSB top six Showdown spots, with five rounds to go this season, complete the Honda line-up – representing the most successful team in the championship’s history. 

“The entire agency truly understands our vision for the team going forwards,” said Nick Campolucci, head of motorcycles at Honda UK. “I’m confident that with Slingshot’s support we can take the success of the team to the next level.”

“Honda Racing is visionary in its field and has expanded the audience outside of the traditional biking community.” said Jackie Fast, founder and managing director of Slingshot Sponsorship. “Honda Racing and Slingshot have a shared interest in pioneering ways of shaking up a traditional market so watch this space.”