Hisense launches 'Live Bold' campaign with Partner Club Paris Saint-Germain

Consumer electronics and home appliances brand Hisense has today launched its ‘Live Bold’ digital and retail campaign with a bit of a difference featuring partner club Paris Saint-Germain. Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe are seen gathered in the Hisense Showroom surprising unsuspecting customers - though fans will spot that the players do not look as they usually do. Rather they are seen in miniature form, acting as the consumers’ guide to purchasing one of Hisense’s range of TVs and home appliances. 

The content goes live across Hisense social channels ahead of an exciting 2021 season for Paris Saint-Germain under new manager Mauricio Pochettino. 

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain said: “It’s great to see our partners Hisense use our players in an innovative way for them to showcase their products and brand features. We look forward to seeing the campaign rolled out by Hisense globally.”

The Hisense and Paris Saint-Germain partnership was launched in August 2020 and sees the Hisense brand and product range showcased to baudiences in the Parc des Princes stadium and around the world, via broadcast, digital and social channels. The partnership also sees Hisense provide a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre.