Hibernian FC Confirms Crabbie’s As Official Sponsor

Crabbie’s announced last week its three-year title sponsorship of Hibernian Football Club, kicking off in the 2011-12 season.  Crabbie’s was established in Leith, in the 19th century and is well known for brands such as Crabbie’s Alcoholic Ginger Beer, Crabbie’s Ginger Wine and John Crabbie’s Cloudy Ginger Beer as well as the Crabbie’s Nuts range.
 
The sponsorship agreement with Hibernian runs from July this year through to June 2014 and, as main club sponsor, Crabbie’s will feature on the Hibernian first team shirts from the start of next season. The brand will also benefit from branding on youth and Ladies teams, marketing, visibility and hospitality rights with the SPL side, giving the brand great exposure across Scotland and further afield. 
 
Scott Lindsay, Chief Executive, Hibernian FC said of the deal today: “This is a fantastic, wide-ranging agreement for the Club in what remains a very challenging time for Scottish football and business.”