Havas Sports & Entertainment Network Agency Seven46 Helps Tokyo 2020 To Victory

One of the most recent additions to the Havas Sports & Entertainment network has scored a ‘hat-trick’ of Olympic campaign successes. Seven46, a specialist campaign and content consultancy, played a major role on Tokyo 2020’s bid win after also working on the successful London 2012 and Rio 2016 campaigns. The London-based agency was the lead strategic communications adviser to the Japanese bid, working on all aspects of global communication and marketing for almost two years.   

Seven46 Founding Partner Nick Varley said: “It’s been an honour and a pleasure to have been part of the Tokyo team that achieved this fantastic result and a privilege to work with strong leaders such as President Tsunekazu Takeda and Tokyo Governor Naoki Inose.” 

Seven46 joined the Havas Sports & Entertainment (HS&E) network last year, in a strategic partnership focusing on major sporting events.Lucien Boyer, President and Global CEO of HS&E added: “We’re extremely proud to have Seven46 within the Havas Sports & Entertainment family. Nick Varley and his team at Seven46 have contributed to the success of many bids worldwide by creating inspiring stories around major sporting events. We are very proud that ‘Discover Tomorrow’ was the cornerstone of our joint contribution to a successful bid and we look forward to a very successful Games in Tokyo.”