Hardys Extends Sponsorship As Official Wine Of England Cricket

Wine brand Hardys will continue its role as the Official Wine of England Cricket until 2019. Extending its current sponsorship deal for a further three years, Hardys will continue to promote and sell its wines to fans at England’s home international fixtures as well as promoting its association with England Cricket through advertising and marketing campaigns.

Rob Harrison, Accolade Wines General Manager (UK & Ireland) commented: “As the UK’s number one wine brand, Hardys is delighted to renew its partnership with England Cricket. Hardys will continue its high profile support of the International game alongside building the brand’s relationship within the grassroots game too.”

Sanjay Patel, ECB Commercial Director, said: “Over the past three years Hardys have built up strong relationships across cricket, drawing on their excellent knowledge of the game to create high quality and innovative promotional campaigns. 

“It’s great that Hardys want to give even greater support to our recreational game, recognising the vital role that volunteers play in sustaining our clubs and leagues nationwide.”