Hampshire Cricket agrees partnership with New Balance

Hampshire Cricket has secured a new long-term partnership with New Balance. The agreement will see the global athletic footwear and apparel brand become Hampshire Cricket’s official kit partner, with New Balance supplying all of the Club’s playing and training kits across all youth, development and senior sides, including the men’s and women’s first team squads.The partnership is New Balance’s first in county cricket and all teams featuring at The Ageas Bowl, including England, Southern Vipers and Southern Brave, now share a partnership with the global sports brand.