Halfspace Group sponsors Women’s Sports Alliance

Marketing and technology business Halfspace Group is sponsoring the Women’s Sports Alliance (WSA), the story-telling platform designed to champion women’s sport and inspire the next generation of female athletes.

To activate the new partnership, Halfspace Group consultants will work with the WSA team to gather advanced data and intelligence on the global women’s sport fanbase to help shape marketing and commercial opportunities. WSA will also be offered working space at the Halfspace Group London HQ as a base in the capital.

The two teams will also join forces to launch a new marketing & commercial education course designed to help female athletes grow their brand, understand best practices for social media, gain further knowledge within the role of data in driving and proving values for sponsors, and provide an insight into what modern brands are looking for.