Guinness Unveils 6 Nations Partnership

Guinness strengthened its relationship with rugby last week by becoming Official Beer Partner of the RBS 6 Nations. The brand is the 6 Nations’ first beer partner in its 100 year history. The signing follows Guinness’ successful partnership deals with the RFU, WRU and SRU during the Autumn Internationals.

The RBS 6 Nations rugby campaign will be fronted by England flanker and Rugby World Cup winner Lewis Moody, Welsh full-back Lee Byrne and Scottish speedster Sean Lamont, who will give fans the inside track on their team via video diaries and featuring in point-of-sale branding in pubs and stores around the UK.

John Roscoe, Marketing Director, Guinness GB said: “The new partnership with the RBS 6 Nations gives us our largest ever presence in rugby with over 120 million in TV audiences watching the RBS 6 Nations and demonstrates our long term commitment to the sport.”