Guinness Sponsors England Rugby For Further Four Years

The Rugby Football Union (RFU) has renewed its partnership with Guinness for a further four years. The RFU’s announcement reconfirms the brand’s commitment to international rugby. Guinness has been involved with rugby for over 40 years.

The new partnership builds on the brand’s already strong presence in and around Twickenham Stadium, as Guinness and the RFU collaborate to enhance the fan experience, with Guinness becoming the Official Partner of West Fan Village Stage and Show, as well as providing the Guinness Surge Bar. Celebrating a passion for rugby, Guinness will also create opportunities with England Rugby legends to deliver engaging experiences and content for all supporters, not just those at Twickenham.

Steve Brown, Chief Executive Officer at the RFU said: "Guinness has become synonymous with England Rugby and the match-day experience, and shares our aims to prioritise fan engagement so together we are looking forward to delivering more unbelievable match days to England fans.” 

Ed Pilkington, Marketing and Innovation Director, Diageo Europe, added: "We’re incredibly proud of Guinness’ presence at Twickenham, but as England Rugby goes from strength to strength expect to see Guinness work with the RFU to take the fans’match-day experience to new heights.”