Guinness Signs Three Nations Rugby Sponsorship Deal

Guinness has signed new three-year official partner and official responsible drinking partner sponsorship deals with the England, Wales and Scotland Rugby Union teams. The brand’s new sponsorship within the three nations will be boosted by a rugby campaign fronted by Scotland winger Sean Lamont, England flanker Lewis Moody and Wales’ full-back Lee Byrne.

John Roscoe, Guinness GB’s marketing director, said: “These new partnerships will give us our largest-ever presence in rugby and demonstrate our long term commitment to the sport.”