Guinness Launches World Cup Ad

Sponsor of the England, Wales and Northern Ireland Rugby Unions Guinness aims to bring the game of rugby to life in its ambitious new ad directed by Academy Award winner Tom Hooper. To reflect the line-outs, scrums and tackles on the rugby pitch, two armies are seen to be recreating a battle scene with rugby inspired moves. The creative tells the story where ‘one nation will rise, one will be made of more.

Brand Director, Paul Cornell comments; “To mark the start of the competition and to inspire all the Home Nation teams to victory abroad, we wanted to create a film that was distinct and original, that made the brand topical and flagged its superior product offering against our competitors.”

Rugby fans will be able to catch the ad premier on ITV during the opening game highlights of the New Zealand v Tonga game on Friday 9th September and alsoduring England’s match with Argentina on Saturday 10th September.

Fans will also be able to access exclusive content from Guinness rugby ambassadors, Lewis Moody, Lee Byrne and Sean Lamont on the Facebook page (www.facebook.com/Guinnessgb). Guinness ambassador and England captain, Lewis Moody, is also providing a weekly blog to 1759 (1759.guinness.com) and the Guinness Facebook page so rugby fans can get insight and access to England’s captain directly from the camp in New Zealand. Fans will also be able to post messages of support that will be passed on to the Guinness ambassador and each week a fan will receive a personal response from the flanker.