Gopuff named as Official Partner for London’s The O2 arena

The O2 has signed a multi-year partnership with instant commerce company Gopuff who has been named as The O2’s Principal Partner and Official Grocery, Food and Beverage Delivery Partner. Through the multi-year deal, brokered by AEG Global Partnerships, Gopuff will integrate into The O2 event experience, delivering food and other essential items within the venue, as well as offering VIP experiences, access to tickets, etc.

Fans visiting the venue will be able to bypass concession lines throughbclick-and-collect services in The O2 app powered by Gopuff. Additionally, to kick off the partnership, customers across the UK can win seats in Gopuff’s VIP suite for an upcoming event by purchasing select products on Gopuff. The “Treats for VIP Seats” campaign will be available throughout 2022.

Paul Samuels, Executive Vice President at AEG Global Partnerships said: “This partnership allows us to continue investing in improving the customer experience for our fans and premium clients, and with digital ticketing and other innovative solutions available for all customers via The O2’s app, we’re making the concert-going experience as seamless as possible through digital means.”

Bryan Batista, Senior Vice President of International at Gopuff added: “We know our customers love music and live events, and partnering with The O2 enables us to meet them where they are and deliver the Gopuff experience at live events. ”

Through the partnership, Gopuff will be accessible to The O2’s eight million annual visitors and reach a mass audience through The O2’s digital media, out-of-home advertising and activation channels.

Gopuff, which created the instant commerce category in 2013, has recently expanded its presence throughout the UK and Europe, and now delivers to customers across 20 UK cities and throughout France. Its partnership with The O2 furthers its relationship with AEG, as Gopuff was announced as the official instant commerce partner for Accor Arena in Paris earlier this year.

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