Good Housekeeping signs Dyson for centenary event

Lifestyle magazine Good Housekeeping has signed Dyson as headline sponsor of Good Housekeeping Live, its three-day event to celebrate the brand’s centenary year. Dyson will work with Good Housekeeping to create a range of activations, including a Healthy Home AR experience, a Good Housekeeping Institute recommended product demonstration space and a beauty activation utilising Dyson technology.