Gold Award for Icon’s work at the FIFA World Cup 2010

Sponsorship Branding: Event branding and production specialists Icon received recognition for their work when they collected the Gold Award and trophy in the Event Look category at the 4th International Sports Event Management Awards.  The award came as a result of the company’s work on the Look Programme for FIFA LOC at this year’s highly successful World Cup in South Africa.

Andrew Hodson, Sales and Marketing Director at Icon, commented; “In a year that has seen a number of number of high profile, international sporting events we are absolutely thrilled that our work has been recognised and we have received this award.  We now hope that, as an Official Supporter of the England 2018 Bid, we will be able to look forward to working on a World Cup here in England.”

In the words of the judges, Icon’s work for the event was deemed ‘to have most effectively captured the spirit, inside and outside its venues.’  When making their selection, the judges considered the spectator view of the event within the stadium and its surrounding environment.

Icon, which has established an operation in South Africa, worked closely with its partners on behalf of FIFA LOC to provide the overall event look and feel.  This included stadium dressing and wayfinding at all the match venues as well as event branding for the transportation network and at various non-competition venues throughout the country.

Icon is sponsor of the Hollis Sponsorship Consultancy of the Year Trophy.