Global Sports Media brokers deals for Vertu Motors with Durham CCC and Yorkshire CC

Global Sports Media, the digital and creative sports marketing company which launched in February this year, has secured deals for its client nationwide car retailer Vertu Motors PLC. 

Vertu Motors will be Principal Sponsor for Durham County Cricket Club and official partner for Yorkshire County Cricket. The two year deals will feature the Vertu Motors logo on the front of Durham’s team shirts, along with perimeter advertising for County Championship and England international fixtures. In addition, the North East Terrace at The Riverside in Durham will be renamed the Vertu Motors stand. 

Moreover, Bristol Street Motors, part of the Vertu Motors Group, secured a deal to be title race sponsor at the recent Virtual Grand National also. The deal included the car retailer being Race Sponsor for the Virtual Race of Champions and significant logo and name advertising throughout the event, including break bumpers during the shows, which was aired on ITV1 and ITV4. 

Robert Dyan, Founder and Director said: “These are game-changing deals for everyone involved and it has been a pleasure working with clients and rights holders, sporting partners and bodies. These deals are a significant show of who we are and what we can do, we can’t wait to help our clients build more fantastic partnerships like these. 

Chris Harris, Marketing Director, Vertu Motors: “Global Sports Media really listened to what I was looking for from sports sponsorship. Rob and his team used their energy, enthusiasm, creativity and connections to find suitable properties. Not only did Global Sports Media make the whole deal negotiation and signing easy, they also advised on how to make the most of signage and other aspects of the deal. Great service from start to finish – I hope this is the first of many deals we do together.”