Global Sports Media appoints David Whiteford as Head of Business Development & Strategy

Sports marketing company Global Sports Media has appointed former Scottish Rugby Union’s head of new business and founder of Crossover Sports Ltd, David Whiteford, as Head of Business Development and Strategy. 

Previously, Whiteford spent eight years in Asia, working at Hong Kong Scottish RFC and KPMG China. He then took a role as Head of New Business at Scottish Rugby Union, before launching his own sports advisory business, Crossover Sports Ltd. Crossover Sports Ltd will be integrated within Global Sports Media.

Robert Dyan, founder and director says: “David has a wealth of experience in the industry. His expertise and innovative ideas are exactly what we need to ensure brands and rights holders have the absolute best advice to succeed in achieving their growth ambitions.”

Clients of the two year old agency include Exeter Chiefs, Sunderland Football Club, Nottinghamshire County Cricket Club and the Scottish Rugby Union.