GE Sponsors Blenheim Triathlon

IMG Challenger World, a division IMG Worldwide, has secured GE as new title sponsor for the UK’s second largest triathlon, the Blenheim Triathlon.

Now in its seventh year, the GE Blenheim Triathlon, an IMG Challenger World event, will take place on the 4th and 5th June 2011 in the grounds of Blenheim Palace, Oxfordshire. Offering distances to suit all levels, 5,500 participants will take part over the two days.

James Morrison, Sponsorship Manager of IMG Challenger World said, “IMG is delighted to welcome GE onboard as title sponsor of the GE Blenheim Triathlon. As the established Elite Partner of the British Triathlon Federation, their expertise and support continues to drive forward this fast growing and exciting sport and the opportunities to participate within it. The partnership will build on the already excellent competitor experience that Blenheim Palace provides and further enhance the event’s stature as the second largest triathlon in the UK.”

Mark Elborne, President & CEO, GE UK added, “GE is delighted to be the title sponsor of one of the show-piece triathlons of the year. We believe British Triathlon is a great fit for GE and we are confident that our support could potentially make a real impact on Team GB’s gold medal prospects in 2012.  I am sure that the Blenheim Palace course will test every competitor taking part on the day, and we wish them all the best of luck.”