Fuse & TRO Win Nissan UEFA Champions League Experiential Activation

Omnicom agencies Fuse Sport + Entertainment and TRO have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Berlin, June 2015. The two agencies, who formed a partnership for the competitive pitch, will work together to bring to life Nissan’s innovative partnership with UEFA Champions League at the UEFA Champions Festival at the Brandenburg Gate, which over 100,000 fans are expected to visit.

Gareth Dunsmore, General Manager Marketing Communications for Nissan Europe commented, “Fuse and TRO came together to produce a really strong tender that will bring our ‘engineers of excitement’ platform to life at the UEFA Champions League Final. It’s the first year of our partnership but we aim to provide the fans with a great experience and add value to their weekend in Berlin.”

Commenting on the appointment, Fuse Sport + Entertainment Managing Director EMEA, Mark Bullingham said, “We are delighted to add the development and activation of Nissan’s fan experiential activity at the UCL Final to the suite of activity we are already delivering for Nissan, as part of the brand’s innovative partnership with UEFA Champions League. Partnering with TRO was a natural fit, as not only are they a fellow Omnicom agency with significant Nissan experience, they complement our team’s skillset really with their innovative approach.”

Michael Wyrley-Birch, Chief Operating Officer TRO EMEA, added “This is an exciting brand partnership for Nissan, and a first for TRO and Fuse, working together to showcase our strengths and complementary skills as agencies in our respective fields. We are delighted to bring our expertise as a brand experience agency to the partnership, and look forward to bringing an innovative, immersive experience to the fans in Berlin this June.”

Fuse Sport + Entertainment, which holds the UK Sponsorship Awards Agency of the Year title, adds this activation to the global management of Nissan’s UEFA Champions League and UEFA Super Cup sponsorship, which they were appointed to manage last year.

TRO, a specialist experiential marketing agency, has been working with Nissan in the UK since 2011, delivering award-winning experiences around Innovation and Excitement, to Nissan’s audiences. Award-winning campaigns include Nissan’s brand centre at The O2 – The Nissan Innovation Station and Goodwood Festival of Speed. The agency was recently awarded the title of 2014 Eventia Agency of the Year.