Fuse Sport + Entertainment Appointed By Unicredit For UEFA Activation

Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by UniCredit to activate the brand’s sponsorship of  UEFA club properties, including the UEFA Champions League, UEFA Super Cup and the recently announced collaboration with UEFA Europa League. UniCredit is the Official Bank of the UEFA Champions League.

The agency, which recently won the Sponsorship Agency of the Year title for the second year running at the UK Sponsorship Awards, will support UniCredit across all facets of the sponsorships over the next three year cycle (2015-18), building on UniCredit’s long-standing partnership with European club football which began in 2009.

UniCredit is a leading European commercial bank with an international network spanning 50 markets, with more than 8,500 branches and over 147,000 employees.

Commenting on the appointment, Daniele Penna, Head of Group Strategic Sponsorships for UniCredit S.p.A, said: “Fuse Sport + Entertainment has fantastic expertise in delivering  international sponsorships for major clients that truly impact their business and deliver strong ROI. We are excited to be working with the team for the next three years.”

Fuse Sport + Entertainment Managing Director EMEA Mark Bullingham said: “The addition of the UEFA Europe League to UniCredit’s partnerships with UEFA gives even more frequency and geographic scope to engage their target audiences in football.We are delighted to support the Unicredit team are looking forward to developing and implementing some new creative initiatives for the programmes across the portfolio of UEFA properties.”