Fuse launches Ignite consultancy service

Fuse, part of the Omnicom Media Group, has launched a new service, Fuse Ignite, which will aim to enhance the commercial capabilities of rights holders in sport, entertainment, esports and lifestyle.

The new service aims to support rights holders across critical elements of the commercial cycle by combining Fuse’s sponsorship expertise and in-house insights team with specialist consultants from Omnicom Media Group to create a ‘one stop shop’ suite of solutions. This includes transforming sales propositions into investment opportunities for brand partners, and maximising revenue streams through sponsorship, digital and ecommerce.

The new service is formed of four product pillars: Proposition, Audience, Digital and Ecommerce, with a series of solutions on offer within each pillar. Rights Holders will be able to pick and choose solutions to create a bespoke package that meets their specific needs.

Fuse has already built a strong client roster for the Ignite service across football, fashion, motorsport and entertainment.

Louise Johnson, Chief Executive of Fuse, says: “Fuse Ignite is the culmination of many consultations with a wide range of sports and entertainment rights holders, who have expressed to us a need to future-proof commercial offerings, de-risk brand investment and make commercial packages more business focused and digitally oriented.”

“With smart application of Omnicom’s specialist teams and tools, we’re able to pull in the best expertise to develop integrated solutions, making Fuse Ignite a flexible and efficient option which averts the need for rights holders to bring in multiple shops.”

Fuse has already been delivering its Ignite solutions to a number of rights holder clients including Arsenal Football Club, England Netball and the British Fashion Council, and have recently helped Formula 1 enhance its approach to partner acquisition, providing extensive intelligence on the sponsorship market and helping to identify sectors with extremely high investment potential."