Fuse Appoints Camilla Hollweck As Business Development And Marketing Head

Camilla Hollweck has joined leading marketing agency Fuse, part of the Omnicom Media Group, as Head of Business Development and Marketing. Hollweck is a global partnership marketer with over 13 years’ experience in business development, commercial strategy as well as brand positioning and partnership management. 

Hollweck has previously worked for Kantar Media, Helios Partners, the International Olympic Committee and most recently for iLUKA where she managed an international multi-disciplinary team looking after numerous global event projects. In particular, she was responsible for growing the agency’s international business portfolio, as well as the planning, development and execution of Dow Chemical’s Rio 2016 Olympic brand experience strategy. She has significant international experience having worked in Canada, US, South Africa and Asia. 

Lou Johnson, MD at Fuse commented, “We are extremely pleased to have Camilla join us as a key part of the senior team at Fuse. Camilla’s all round knowledge of the partnerships and experiences sector as well as her international experience will provide us with additional skills and expertise which will be vital as we continue to add to our already impressive list of clients who we work for on major global campaigns.

 We have recently changed the agency's name from Fuse Sport + Entertainment to simply Fuse, to reflect the diverse work we deliver for our clients, and we will shortly be re-launching our offering to the market. Camilla's appointment to this new role is a key part of our continued growth and development strategy."