SPONSORSPARTNERS
Following the recent news that Vodafone are the Lead Partner for the British & Irish Lions for the 2021 Tour of South Africa, it has been announced that Fuse have been appointed as Vodafone’s partnerships agency.
Having negotiated the partnership and developed the forthcoming activation strategy, Fuse are working with Vodafone to develop extensive plans to activate at key moments throughout the next 12 months, amplified through a multi-platform campaign using the hashtag #UniteThePride.
Louise Johnson, CEO, Fuse said: ‘We are delighted to be appointed as Vodafone’s activation agency for their newly announced partnership with the British & Irish Lions. This appointment builds on our long heritage as trusted partner to Vodafone, and marks a new and exciting chapter as we develop an activation programme befitting of two such iconic brands, integrating the power of Vodafone’s network to unite families and friends around the Lions 2021 Tour and bringing unique experiences to Vodafone customers and colleagues. We couldn’t be prouder.’