Fulham FC Partnership With Two Circles Results In Better Fan Insight

Fulham FC has agreed a long term partnership with data specialist sports agency Two Circles. Centralising information from various systems across the organisation, as well as from social media and other external sources, Two Circules aims to give Fulham greater insight into its customer base. The club should then be able to deliver more effective marketing campaigns, improve customer experiences and commercial performance across ticketing, membership, retail and hospitality.

Sarah Brookes, Communications & Marketing Director at Fulham commented:  "We have been working with Two Circles since last summer and the work that has been carried out has increased our understanding of the fan-base and is generating tangible returns.  For example, only five weeks into the season-ticket campaign we had exceeded our target, and had achieved more than at the equivalent point in the previous season. Given the obvious differences between then and now in terms of our league status, we could not be happier with the results of this project to date.”