Four Appoints New Sports And Arts Experts

Four Communications, the agency behind the winning campaign for HSBC in the Arts Sponsorship  category at last week’s Hollis Sponsorship Awards, have appointed Catherine Eastham and Eleanor Hutchins to the Sports, Arts & Sponsorship team.
Catherine joins in the role as Associate, from brandRapport, where she has spent the past five years managing sports strategy and activation accounts. Specialising in Olympic marketing, including leading campaigns for Panasonic, B&Q and Lenovo, Catherine has eight years’ Olympic marketing experience, having previously worked at the British Olympic Association and London 2012 bid company. Her expertise in sports and sponsorship strategy and communications ranges across a broad range of clients and sectors, including Chivas Brothers, UBS, Babybel, Sport England and the Sport & Recreation Alliance. 
Eleanor is an arts PR specialist with over eleven years experience and joins Four from the British Council where she managed the press office overseeing campaigns including the Venice Biennale of Art and Architecture and the 75th Anniversary of the British Council featuring exhibitions at the Whitechapel Gallery and a concert at the Barbican. Specialising in events based campaigns she recently worked on the launch of World Book Night and previously managed the PR for the Man Booker Prize, the Olivier Awards and the Hay Festival.
Four Communications Group UK CEO, Alun James, said: “Catherine and Eleanor bring valuable experience and expertise in their respective fields which builds on the reputation of the Four Sports, Arts & Sponsorship offering, at a time when we are winning new clients and our existing clients are growing their sponsorships. We are looking forward to a strong 2011 and are confident that Four Sports, Arts & Sponsorship is well positioned and equipped to maximise on opportunities.”