Former Barclays Director Sandhu joins Two Circles as CFO

Agency Two Circles has made a number of key leadership changes, including the appointment of Lakhbir Sandhu as Group Chief Financial Officer. Sandhu will be responsible for driving Two Circles’ overall financial strategy as the business expands its sales, service and technology offering in Europe and North America.

Gareth Balch, CEO of Two Circles, said: "Lakhbir’s extensive knowledge from the world of private equity and hands-on experience building technology businesses will be invaluable as we continue to grow a sustainable and diversified global agency. Lakhbir brings with him a forensic focus on strategy and operational excellence, and he has a track record for execution and achieving results; these qualities make him the right choice to drive all aspects of our future commercial decision-making.”

In the newly-created role of Managing Director (UK Services & Products), George Foster will also lead Two Circles' client services and technology development in the UK, where the agency works with 85% of sports rights-holders by revenue.  Since joining Two Circles in 2016 from Surrey County Cricket Club, Foster has played a central role in the agency's work driving revenue growth, attendances and digital engagement in football, rugby union, tennis and horse racing.

Additionally, Dale Kirsop has taken the expanded Group role of Chief Operating Officer, leading Two Circles’ ongoing investments in its high-performing team, continuing to ensure the agency produces industry-leading impact globally. Kirsop has served as Two Circles’ Commercial Operations Director since 2016 after joining from Guardian News & Media, where he was Head of Membership.