FIFA Marketing Head Joins GMR Marketing To Grow Football Business

Engagement marketing agency GMR Marketing has appointed David O’Connor to help grow and lead its developing international football business.

Based at the agency’s EMEA HQ in London, David joins this month after six years at FIFA HQ in Zurich where he headed up the Marketing Communications and Research Team for FIFA Marketing. During his time at FIFA, David was responsible for a range of marketing initiatives, including the development of FIFA Marketing’s social media offering, overseeing FIFA’s global consumer insights programme, developing collaborations with FIFA’s Commercial Affiliates as well as implementing the advertising and promotional campaigns for several of FIFA’s marketing programmes and events, including the flagship FIFA World Cup™.

“I’m delighted to have been given the opportunity to join GMR at this exciting time in the agency’s history. There is currently a great deal of momentum behind the organisation and I’m looking forward to supporting the growth of GMR across their international football business in the years to come,” O’Connor said.

James Hunt, GMR’s Managing Director, EMEA added: “We’re delighted David is joining us. He brings a wealth of experience of international football from his time at FIFA and is highly regarded across the industry, both here in the UK and around the world. Our footprint in football has really grown over the last year or so and as we look towards the 2018 World Cup and beyond, David’s knowledge and experience will significantly enhance our offering to clients.”