FIA Formula E Championship Appoints MediaCom as Agency of Record

The FIA Formula E Championship has named  WPP media communications agency MediaCom, as agency of record  for its inaugural season. Two specialty businesses within MediaCom will work alongside Formula E with the aim to deliver synergistic brand partnerships ahead of the 2014 season, which will see fully-electric Formula cars race on 10 street circuits worldwide including London, Beijing, Rio de Janeiro, Los Angeles and the latest city to be revealed, Bangkok.