Fever-Tree Sponsors Cambridge Folk Festival

Mixer drinks business Fever-Tree is to be an Official Partner of the Cambridge Folk Festival in a deal brokered by Purple Tangerine. The Cambridge Folk Festival is one of the longest running folk festivals in the world and in 2014 celebrates its 50th event. The annual four-day outdoor festival (31st July – 3rd August 2014) attracts 14,000 attendees and is broadcast live on Radio 2 reaching more than 13 million people.

Nigel Jones, managing director of Purple Tangerine, says: “It’s great news that Fever-Tree are on board and shows that the Festival is a fantastic opportunity for national brands to associate with one of the UK’s longest running music events through media as well as experiential marketing.”