FC Utrecht Appoints Two Circles

FC Utrecht has appointed data-driven sports agency Two Circles to help the club increase supporter engagement and commercial performance. 

With the ambition of growing match day attendances at Stadion Galgenwaard, FC Utrecht is committed to increasing its understanding of all FC Utrecht supporters. This includes ongoing and comprehensive analysis to enable the club improve communication with the right messages through the right channels. This will lead to better fan engagement and matchday experiences. 

Folke Nagtegaal, Head of Marketing at FC Utrecht, said, “We are very pleased with the work that the partnership with Two Circles has delivered so far. We wanted to approach this season in a different way and are already seeing the results. FC Utrecht has already been able to gain a deeper level of customer insight. This is an innovative development not only for FC Utrecht but for Dutch Football.”

Two Circles helpsi rights holders develop commercial propositions through building stronger relationships with their supporters. The business is now part of ESP Properties, a WPP company.