Fast Track Launches Sports Video Content Division

Fast Track Content, a new division of sports marketing agency Fast Track, launches today - a partnership between Fast Track, and sister agency within the Chime communications group, VCCP Content.  It will offer brands, sponsors and governing bodies expertise in sports activation, and with the aim of raising the bar for sports video content creation.

The partnership is co-chaired by Fast Track Director of Content, Dan Humphreys, and VCCP Content co-founder, Chris Chaundler. Both are award-winning senior professionals with established reputations in brand-funded content and communications.

Fast Track Content is led by Head of Production, Nick Loader. An experienced producer/director in broadcast, marketing and advertising video content creation, Loader has worked for all UK broadcasters and for brands including Coca-Cola, Vauxhall, Unilever, McDonald’s and EA Sports.  

The Content division launches with a number of live production assignments for Fast Track clients including Sportech Plc, owner of the Football Pools.