The Famous Grouse sponsors Gallagher Premiership rugby on ITV Sport

The Famous Grouse has strengthened its partnership with Premiership Rugby by becoming the official broadcaster partner for Gallagher Premiership Rugby matches and highlights programmes on ITV Sport.

The partnership, brokered by Publicis Media Content, includes the weekly highlights show and four live Gallagher Premiership Rugby matches, in addition to the Final which will be shown free-to-air for the first time in the competition's history.

This partnership will see The Famous Grouse build on more than 30 years of heritage with the sport of rugby, reaffirming the brand’s commitment to developing the great game for generations to come.

Mark Brittain, Premiership Rugby's Chief Commercial Officer, said: "This new deal shows the strengthening of the partnership between Premiership Rugby and The Famous Grouse, who have been our Official Whisky Partner since 2020."