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Everton Football Club and Umbro have unveiled the new 2018/19 Everton away kit in a campaign fronted by the Everton Ladies team.
Everton Ladies players including feature in the video and imagery, debuting the kit that will also be worn by the men’s first team and U23s sides throughout the 2018/19 season.
Inspired by the same Go On campaign celebrating the spirit of Everton and their home city that was launched around the Club’s home kit, the video showcases the female players training and preparing for a game, with a voiceover from Everton fan and MMA fighter Molly ‘Meatball’ McCann.
The new kit, which will be worn for the first time in pre-season friendlies this weekend, was also created as part of an extensive 15-month collaboration with Everton fans to understand their preferences on the colour and design of their team’s strips.
Speaking about the kit, Everton Ladies captain Danielle Turner, said: “I am delighted to be a part of this ground-breaking and inspirational campaign. This is a kit that any Evertonian would be proud to wear. To have the chance to not only debut it alongside my team mates, but to be the first women’s team to be given this opportunity, is a real reflection of Everton’s one club philosophy and their commitment to growing the profile of the women’s game.”
Umbro Managing Director Anthony Little said: “We’re delighted to launch the new Everton away kit in this way, celebrating the Ladies team, delivering on the Club’s pledge to Women in Football’s #WhatIf campaign and adding to the long list of firsts that this club is recognised for.”